The Mayor of Telde, Juan Antonio Peña, visited the establishment to congratulate its owner, Yurena Benítez, for decades of close and quality service to the local residents.
The Mayor of Telde, Juan Antonio Peña, wanted to personally acknowledge the work of a historic business in the San Gregorio neighbourhood. The mayor recently visited Peluquería Michel and Yurena, located at number 3 Congreso Street, to congratulate its owner, Yurena Benítez, for a career he described as “extensive and successful”.
The establishment opened its doors in the late 1970s, founded by Michel Montesdeoca, the uncle of the current owner. From the beginning, it became an innovative business, being one of the first hair salons in the city to offer services for both men and women, something quite unusual at that time.
Michel Montesdeoca was also ahead of his time. In the 1970s, he travelled to London, where he worked to fund his hairdressing studies and trained in the latest trends. Upon returning to Telde, he put into practice everything he learned abroad and created his own salon, laying the foundations for what is now a reference point in the municipality.
Yurena grew up seeing her uncle as a role model. From a very young age, she showed interest in the profession, and by the age of six, she was already helping in the business by sweeping the floor or washing clients' hair, “whatever was needed”, she recalls. After Michel's passing, she decided to train in business administration and hairdressing to continue the family project.
Today, Yurena continues to lead the business and constantly updates herself on new treatments, products, and cutting techniques. Her goal, she says, is to offer the best variety and quality in hair aesthetics while maintaining the closeness and professionalism that have characterised the salon since its opening. “Continuing my uncle's legacy is a responsibility and a pride for me”, she acknowledges.
The mayor's visit is part of the municipal government's roadmap to bring the institution closer to local small businesses. The aim is to understand their work firsthand, gather their demands, and highlight the commercial fabric of the municipality, municipal sources explained.
During the meeting, Peña conveyed to Yurena the city's congratulations for her career and the commitment of the Telde City Council to support such businesses “so that their doors continue to fill our citizens with happiness through their work,” he emphasised.
The mayor highlighted that “businesses like this are proof that with perseverance and sacrifice, it is possible to grow a project and maintain it for many years.” He added that the humility of Yurena and her uncle Michel has made it possible for the establishment to remain a space of meeting and trust for the locals, who faithfully attend their weekly or monthly appointments.
Peluquería Michel and Yurena offers a wide range of services including hair dyeing, highlights, styling, cuts, updos, balayage, perms, extensions, braiding, aesthetics, eyebrow and moustache waxing, manicures, pedicures, and makeup. Interested parties can contact the establishment via WhatsApp at 722 202 567 to inquire about their service menu and hours.
This initiative is part of a series of visits the mayor is making to businesses in different neighbourhoods of Telde, aiming to strengthen ties with the sector and understand their needs. The municipal government has expressed its intention to continue promoting measures that favour local commercial activity and contribute to keeping the local economy alive.
The story of this family business is also the story of a neighbourhood that has seen the evolution of how aesthetics and personal care are understood. From its origins as one of the first mixed salons in the city to the present day, the salon has managed to adapt to the times without losing its essence.
For Yurena, the recognition from the City Council is an incentive to continue the work her uncle started nearly half a century ago. The affection of the clients and institutional support are, according to her, the best motivation to carry on with a project that is now part of Telde's commercial heritage.
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